Variable data printing (VDP) is a revolutionary digital printing process that allows you to create targeted documents by placing customer-specific text or graphics into a page layout template. Every document in a print run can have variable data and the amount of this personalised data is endless, enabling you to acknowledge your customer as an individual. 
Research has shown that in creating a more relevant message to each of your readers, the higher the response rate is, which in turn will bring a greater return on investment (ROI)
Variable data printing is not only effective in direct mail marketing campaigns; the process can also be highly effective in retail environments, the ability to customise store details on Point of Sale (PoS) e.g. store names, pricing tickets and opening times can reduce costs to the stores by eliminating the need for additional informative PoS.